Website privacy policy

 

Your privacy is extremely important to us so we want you to know exactly what kind of information we collect about you and how we use it.

 

We’ve set out all the details below.

 

Please take the time to read and understand this policy. And bear in mind that by using our websites and mobile apps, or contacting us by telephone or providing information to us, or by way of social media, you agree to its terms.

 

To help you, we’ve included some links to other websites. It’s worth remembering though that other people, not us, control these websites. We’re not responsible for them.

 

What information do we collect and when?

 

We only collect information that we know we will genuinely use.

 

What information do we collect?

 

All information you choose to submit to us. You can do that in a number of different ways:

• By filling in forms, for example when you sign up to offers, news or a competition.
• By sending us emails and text messages (SMS or MMS).
• By adding posts, reviews and other comments to any of our websites, mobile apps or other community forums.
• By liking or disliking our offers and promotions;
• By interacting with us on social media platforms such as Facebook, LinkedIn or X.
• By talking to us in person or over the telephone. For example, when enquiring about a purchase or making a complaint.
• By registering accounts on any of our websites or mobile apps including setting up passwords and preferred user names, contact details, account details, your preferences and interests.

 

(Important: If you submit details to us of any other person please make sure you have their permission first.)

 

• Information on what you view, click on and access by way of our marketing emails and text messages (SMS or MMS), websites and mobile apps. We may collect the time and geographic location of your device when you do so. For websites, this information may also include where you came to our site from, and where you went when you left it. We also track how often you visit and use our websites and mobile apps. We do this via email and website cookies and similar tracking technology built into our mobile apps. We make cookie policies available on each of our websites to give you more detailed information on how we use them.

 

• Technical information about the devices you use to access our websites and mobile apps. We specifically save each device’s unique identifying codes (MAC address or IMEI number) device model, device name, relevant IP address, operating system and version, web browser and version, and geographic location.

 

• Your social media content where this is in the public domain, and any messages you send direct to us via social media. This information can include posts and comments, pictures and video footage on sites such as YouTube, Facebook and X. You should always review the terms and conditions and privacy policies of the social media that you use to make sure you understand what kind of information relating to you may be out there in the public domain and how you can stop or limit it from happening.

 

How do we use your information?

 

We use the information we collect for the following reasons:

 

• To provide you with our websites and mobile apps, which all require a certain amount of technical information to work properly.

 

• To power our security measures and services so you can safely access our website and mobile apps. It also lets us do things such as recognise your username and password, if we use them, as well as reset them if you happen to forget what they are.

 

• To help us run competitions and special offers and make sure you get all the benefits you’re promised.

 

• To get feedback from you about our products, websites, mobile apps, and other services and activities. For example, occasionally we may invite you to review a product or service you’ve bought or used from us. If we do, it’s possible that we’ll use independent research and feedback providers to act on our behalf.

 

• To contact you from time to time regarding things you’ve told us you want to hear about; new products, for example, or special offers, exciting competitions and sponsored events. We may use push notifications to highlight when we’ve added new offers and promotions you may be of interest to you. If you stop using our services, we may try and tempt you back to us.

 

• To reply to any questions, suggestions, issues or complaints you have contacted us about.

 

• To respond to any social media posts or other public comments you might make, whether they are directly to us or about us, our products, websites, mobile apps, services or other activities.

 

• To advertise products or services to you for example on your favourite social media sites (e.g. Facebook and X) or on our mobile apps. Please note that these may be in the form of a link to someone else’s website.

 

• To tell you about any changes to our products, services, websites and mobile apps.

 

• To make a contract with you. But also to enforce a contract if you don’t honour it, including the collection of any debts that we may be owed by you.

 

• To gather statistics about how you and other people use our website and mobile apps and what you think of our advertisements, special offers, news, products and product information, competitions, sponsored events, social media and other content and services. We then analyse all this data to see if what we do is interesting to people and meets their needs, or if they should be improved, and if so, what changes would be most beneficial both for our customers and for us.

 

• To monitor how people use our websites and mobile apps to see if they are being abused or threatened, for example, by internet trolls posting inappropriate comments in review areas or by would-be hackers looking to undermine our security.

 

• To protect you and our business from any other potentially criminal behaviour, including identity theft and fraud.

 

• To understand you better, the way you shop, how and where you travel, your personal circumstances and those of your family or household, and the things you may like, dislike, or are especially interested in.

 

Our aim, quite simply, is to interest and excite you as much as possible while providing great service and value to you in everything we do.

 

By knowing more about you, we’re able to focus on the things we think are most likely to appeal to you, especially when we send you special offers, news, information on our products and details of competitions and sponsored events.

 

For instance, we can provide you with money-off vouchers and rewards for the things you actually buy from us, and for the things we think you might be interested in buying from us in the future. We can also tailor special offers to the areas where you live or regularly travel to, so when there’s a promotion that we think you may be interested in, we can let you know.

 

To help us maintain administrative and statutory records about our business so we can better understand what we’ve sold, and how, when, where and at what price, and pay our taxes.

 

To enable us (and our third-party service providers) to plan and manage our day-to-day business as effectively as possible, for example, to predict the possible sales volumes of a particular service so we can make doubly sure that we have sufficient capacity to meet the likely demand.

 

To allow us to understand our customer base across all our businesses, both online and in the real world. We do this by merging your details with information from our other customers and users of our websites or mobile apps. We can then spot trends and common factors plus we can tailor our business approach, our marketing communications, our digital and social media, our products and our services to the things we believe you and other people like you would be most interested in. This process involves the analysis of many human traits and is sometimes called market segmentation or customer segmentation. Among other things, we look at common trends or segments based on people’s geographic location, behaviours, shopping experience, financial standing, the stuff they do on special occasions and the benefits they look for from products or services.

 

To help us conduct focused market research based on trends and common factors, so we can further improve the products and services we offer to all our customers.

 

To test new systems and processes as we roll them out (but generally only in anonymous form) to make sure they work correctly and meet the exceptionally high standards we set for ourselves.

 

To assist us in the development of new products and services over a period of time. For example, we may need to gauge whether a new product is likely to appeal to a large proportion of our customer base. And if not, we’ll want to know why.

 

To see if the money we spend on marketing and advertising across all media represents good value for us or not.

 

By matching information that’s common to the various sources of information we have about you, we’re able to build a bigger, richer picture. So, for example, you might enter a competition and provide your email address. You might then register for an online account with us using the same email address. Simply linking those two pieces of information together tells us a lot. And we can achieve the same effect by matching transaction details and technical information about the electronic devices you use. All of which helps us to understand you better and provide a more enjoyable experience for you.

 

Who do we share your information with?

 

We can’t run our business or provide many of the services and benefits you receive from us without involving other people and organisations from time to time. When we share your information, we want you to know that we only do so in accordance with our legal data protection and privacy obligations.

 

Your information may be disclosed to:

 

• Companies, brands and businesses within our group. This is because we hope to have a relationship with you across all our different brands and businesses, if not now, then sometime in the future. And we want to be able to provide you with the same value-for-money, high quality experience whenever and however you interact with us. Each of our businesses will use your information in line with this policy.

 

• Other people who help us provide our websites, mobile apps, WIFI networks, and related services to you. They include information technology experts who design and host our websites, and payment services companies that make it easy for you to use your credit or payment cards with us. Other examples include market research companies, marketing, advertising, design and PR organisations.

 

• Our insurers and insurance brokers who provide us with comprehensive cover against the risks of running a business. (They may keep this information for the purpose of ongoing risk assessment and insurance broking and underwriting services.)

 

• Banks and finance companies where we have given you the option of paying for any services by direct debit.

 

• Banks and finance companies that provide anti-fraud services, and customer insight companies. Where anti-fraud is concerned, the organisations concerned may hold your information on file for future anti-fraud-prevention purposes.

 

• Third-party companies whose products and services we promote, so they can better understand the profile of our members. However, all the information we share will be collected and anonymised, so neither you nor any of your devices can be identified from it.

 

• With social media companies such as Facebook, LinkedIn and X, and our advertising partners to enable us to run targeted promotions for you on their platforms;

 

• Any new business partners we may have over time, for example, in the event of a joint venture, reorganisation, business merger or sale that affects us.

 

• Our professional advisors including our lawyers and technology consultants when they need it to give us their professional advice.

 

• The Police, local authorities, Her Majesty’s Revenue and Customs (HMRC), the courts and any other government authority if they ask us to do so (but only if us doing so is lawful).

 

• Other people who make a subject access request, where we are allowed to do so by law. (See Managing Your Information below for what we mean by a subject access request.)

 

• We may also share the information we collect where we are legally obliged to do so, e.g. to comply with a court order.

 

Social media, blogs, reviews, etc.

 

Any social media posts or comments you send to us (on our LinkedIn page, for instance) will be shared under the terms of the relevant social media platform (e.g. LinkedIn or X) on which they’re written and could be made public. Other people, not us, control these platforms. We’re not responsible for this kind of sharing. So before you make any remarks or observations about anything, you should review the terms and conditions and privacy policies of the social media platforms you use. That way, you’ll understand how they will use your information, what information relating to you they will place in the public domain, and how you can stop them from doing so if you’re unhappy about it.

 

It’s worth remembering too, that any blog, review or other posts or comments you make about us, our products and services on any of our blogs, reviews or user community services will be shared with all other members of that service and the public at large.

 

You should take extra care to ensure that any comments you make on these services, and on social media in general are fit to be read by the public, and are not offensive, insulting or defamatory. At the end of the day, you are responsible for ensuring that any comments you make comply with any relevant policy on acceptable use of those services.

 

International transfer of your information

 

Although we’re based in the UK, some of the platforms and programmes we use may be hosted by third parties overseas. To allow us to run our business, the information we collect may on occasion be transferred to, stored and used at premises in other countries including the United States of America.

 

Naturally, we aim to ensure all our suppliers and hosts take information security as seriously as we do.

 

Even so, information protection laws can vary from country to country.

 

For instance, the law of the country in which you are resident or domiciled may offer a higher standard of protection than the laws in the US and/or the other countries in which we may store and use the information we collect. Any transfer of information we make to other countries could result in that information being available to their government and other authorities in those countries under their laws.

 

Security of your information

 

A lot of the information we receive reaches us electronically, originating from your device and then transmitted by your relevant telecoms network provider.

 

Where it’s within our control, we put measures in place to ensure this in-flight data is as secure as it possibly can be.

 

And once it arrives, you can be sure we take the security of your information very seriously.

 

We use appropriate procedures and technical security measures (including strict encryption, anonymisation and archiving techniques) to safeguard your information across all our computer systems, networks, websites and offices.

 

Plus, we use secure means to communicate with you where appropriate, such as https and other security and encryption protocols.

 

If you have any concerns about the security of your own personal computers and mobile devices, we suggest you read the advice of Get Safe Online.

 

How long do we keep your information for?

 

To make sure we meet our legal data protection and privacy obligations, we only hold on to your information for as long as we actually need it for the purposes we acquired it in the first place (as set out above).

 

In most cases, this means we will keep your information for as long as you continue to interact with us or use our services, and for a period of time afterwards if you stop doing so, to see if we can persuade you to come back to us.

 

After that we will either delete it or anonymise it so that it cannot be linked back to you.

 

Managing our marketing communications

 

We provide ways for you to stop all email communications you receive from us, such as by using the unsubscribe link in emails.

 

You can also contact us at any time to let us know exactly what you would like us to change.

 

Managing your information

 

To reduce the chances of an error or misunderstanding, we need to keep the information we gather about you accurate and up-to-date.

 

But whilst we work very hard to make sure mistakes don’t happen, we need your help, too.

 

So if you have your data stored by us, please ensure that you inform us should any of your contact details change.

 

If you have reason to believe any of the information we collect on you may be inaccurate, please contact us (see below for how to do this).

 

You are perfectly within your rights to ask us whether we hold information about you and if so, for us to give you certain details about that information and/or the information itself. This right is commonly known as a subject access request. Certain exemptions and conditions apply to this right, principally that it should be in writing and that you give us reasonable details about the information you want.

 

Depending on your country of residence or domicile, you may have additional or different rights to those set out above concerning the information we collect from you and your devices. We will, of course, honour all such legal rights if we are bound by them.

 

We also reserve the right not to comply with any enquiries or requests we receive about the information we collect, where we may lawfully do so. For example, if we have reason to believe that a request is malicious, technically impossible, involves disproportionate effort or could be harmful to others.

 

If you have any worries or complaints about the way we use your information, please don’t hesitate to get in touch with us. We’ll do our very best to set your mind at rest or put things right. And if, for whatever reason, you feel we’re not meeting the exceptionally high standards we expect of ourselves, you’re within your rights to take your grievance to the UK Information Commissioner’s Office (ICO). Please see the section ‘Where to go’ if you want more information about your privacy rights for further details.

 

And don’t forget that with modern technology, you have more and more personal control over what information we and other organisations collect. For example, you can normally delete cookies and tracking technologies sent to your web browser. You can also change related settings to restrict them going forward, such as by using a private browsing mode (although this may affect your browsing experience on some websites). Plus, you can use the settings options in your mobile devices to restrict what sort of information websites and mobile apps are able to access information about you. Online advertising networks, social media platforms and search engines (Google etc.) also provide tools to manage the data they collect about you, and how it is used and shared. We urge you to look out for these functions and tools and use them to manage your privacy in a way that suits you best.

 

Updates to this privacy policy

 

We review the ways we use your information regularly. And in doing so, we may change what kind of information we collect, how we store it, who we share it with and how we act on it.

 

Consequently, we will need to change this privacy policy from time to time to keep it accurate and up-to-date.

 

CCTV information

 

CCTV is in operation at some of our event locations.

 

Please be aware that all the information you provide us with is held separately from all the other information we collect about you (as set out above). It is not used or shared in the ways we’ve described above.

 

The same is also true for all the CCTV footage we capture.

 

All CCTV footage is captured purely for your security and for the prevention and detection of crime. If you’d like to know more, please contact us using the details provided below.

 

About us

 

Our full legal name is Gatwick Diamond Business (gdb) Ltd.

 

We’re a public limited company incorporated in England and Wales. Our registered company number is 2712531 and our registered address can be found in the contact us section below.

 

We are the data controller of the information you provide us with. This term is a legal phrase used to describe the person or entity that controls the way information is used and processed.

 

We are registered with the Information Commissioner’s Office in the UK. Our registration number is Z1786307.

 

Where to go if you want more information about your privacy rights

 

The Information Commissioners Office (ICO) regulates data protection and privacy matters in the UK. They make a lot of information accessible to consumers on their website and they ensure that the registered details of all data controllers such as ourselves are available publicly. You can access them here http://www.ico.gov.uk/for_the_public.aspx.

 

You can make a complaint to the ICO at any time about the way we use your information. However, we hope that you would consider raising any issue or complaint you have with us first. Your satisfaction is extremely important to us, and we will always do our very best to solve any problems you may have.

 

Contact us

 

You’re welcome to get in touch with us to discuss your information at any time. Our contact details are:

info@gatwickdiamondbusiness.com

01293 440088

 

Thank you very much for taking the time to read this document.

Approved by: Sally Brown 09/01/2024