The shopping, hotel and office complex, located 350 metres from East Croydon Station, was sold by Kennedy Wilson this month to a private family office from India. Led by Partner Kevin Middle, SHW will manage the 160,672 sq ft building, alongside its agency team which has been retained as letting agent for the office and retail space following the investment transaction.

Situated on a 1.84-acre site, Norfolk House includes a 149-bed, 60,000 sq ft Travelodge Hotel, 40,228 sq ft of offices space and 60,444 sq ft of retail. The property is multi-let to tenants including McDonalds, Clydesdale Bank, Moss Bros and Greggs.

Rahul Dixit from Asset Bricks, representing the new owner, says: “The acquisition of Norfolk House is part our plans for our client to increase its investment in Greater London and within the M25 over the next 12 months. We are delighted to have appointed SHW to manage this asset - a sound investment with great potential for growth - utilising their expertise and knowledge of transformational property management, and of the area, to support our tenants and grow our investment.”

Kevin Middle of SHW says: “We are delighted to be working with Asset Bricks in the next chapter of growth for Norfolk House and for the private client. As a firm, we know the scheme very well having been retained as letting agent for the previous owner. Working alongside our agency team, we will be transforming the building, looking at efficiencies and benchmarking fundamental services, incorporating sustainability throughout to provide the best work, leisure and retail space for the occupiers and supporting our client to achieve their ambitions.”