As part of our work to support businesses of all sizes across Surrey, we’ve developed a series of online training videos focusing on promoting and selling companies to customers.
Marketing is one of the most requested areas of support that we receive from Surrey businesses.
And this toolkit will help increase your understanding and confidence around marketing techniques while developing a bespoke approach to grow your customer base and increase sales.
You can access the toolkit in just a few clicks by completing the form on the Marketing Toolkit page.
What is the Business Surrey marketing toolkit?
The Marketing Toolkit videos are hosted by members of the Business Surrey team in conversation with specialist adviser Daniel Chidley. He has over 20 years of experience in supporting businesses of all sizes with marketing support.
The four videos cover a range of topics on a “learn as you go” basis.
Each one comes with a DIY worksheet document available for downloading. These can be completed as you go – meaning the learning can be directly applied to your own business.
Two completed case studies are also available to provide help and inspiration.
The videos are designed to be watched as a series and cover:
- Marketing Strategy
- why a strategy and plan are crucial foundations on which to build your marketing activities.
- Understanding Your Customer
- defining your target audience, identifying the channels you need to use to reach customers, and creating content to use in your communications
- Marketing Technologies
- focusing on media channels, the importance of a website and social media – plus customer relationship management tools.
- Your Marketing Action Plan
- covering off budgeting and how much you should be spending, while also looking at who should carry out marketing activities.
Download the guide in just a few clicks via our Marketing Toolkit form.
The toolkit has been funded by UK government as part of our Surrey Growth Hub service. The videos were filmed at Tannery Studios in Send by Lamplight Media.
Need additional support?
The Business Surrey Marketing Toolkit uses technology to provide a different way of providing bespoke business support.
But we recognise that some business owners may need additional help, either via email, phone or face-to-face.
So you can get in touch with our business advisors at any point.
You can also:
- access an easy-to-use support directory with more than 120 national and regional schemes.
- list of events across Surrey to support networking and shared learning
- register to receive our regular newsletter, packed with the latest news on funding, events, free training and support for all Surrey businesses.