I love the saying 'standing on the shoulders of giants', in the way that you can take what other people have experienced and learn from their mistakes and discoveries. To that extent, I constantly read highly recommended business development books.
One of my favourite business books with regards to marketing techniques is from ex-swimming pool salesman Marcus Sheridan with his book 'They ask you answer'.
In his book, Marcus Sheridan explains how 80% of the buyer's journey is now being completed before people contact companies. As well as how 27% of all Google searches are questions.
Just like Marcus Sheridan: Boost Sales with Transparency
Over the past 20 years, the sales process has transformed. It's more important than ever for businesses to understand their customers and provide them with the information they need.
The key takeaway from this book is that transparency is essential when it comes to creating online content. Being upfront with details about products and services, providing comparisons, and offering reviews can help differentiate your business from the competition.
Watch our short video above to learn about one of Marcus' great tactics to boost his sales.
And, if you're looking for an invaluable resource that will help you better understand your customers' needs and create meaningful content that resonates with them, then 'They Ask You Answer' by Marcus Sheridan is a must-read!
