Stefan Buss and Gary Morgan explore using Linkedin to prospect sales and grow your business.
Stefan Buss and Gary Morgan explore using Linkedin to prospect sales and grow your business.
Stefan Buss:
How to Market Better on Linkedln
In this 30 minute session Stef unpacks what has actually changed on LinkedIn in 2026, and what to do about it, using evidence based research rather than opinion. Whether you are a solopreneur building a personal brand from scratch, a business owner trying to get your company page moving, or part of a corporate marketing team working within brand guidelines, there is something here you can apply the same afternoon.
Stef covers:
What changed in the 2026 algorithm - and why your reach dropped
Optimising your profile - it is now a ranking signal, not a CV
Posting better - formats, structure and hooks that earn distribution
Engaging better - the actions that carry the most algorithmic weight
Using Linkedin for better SEO - linking blogs and content with LinkedIn
You will leave with a clear picture of where your effort is being wasted, and a short list of changes that make the biggest difference.
Gary Morgan:
Using Linkedln to Create Real Sales Opportunities
In this practical 30-minute session, Gary will explore how to move from being connected with someone on LinkedIn to starting a meaningful business conversation.
He will explain how Sales Navigator can help identify and prioritise the right people, how thoughtful engagement and personalised voice notes can strengthen relationships, and when it is appropriate to take the conversation off LinkedIn.
The session will also explore how to move from online interaction to a telephone call or meeting without creating unnecessary pressure or damaging the relationship.
Gary will cover:
Using Sales Navigator to identify relevant prospects and decision-makers
Moving beyond collecting connections to building genuine relationships
Using personalised voice notes to create more human and memorable conversations
Engaging with prospects before making a direct approach
Recognising signs that someone may be open to a conversation
Taking the relationship offline naturally and professionally
Moving from initial conversation to opportunity and conversion
Following up consistently without becoming persistent or transactional
The central message is simple:
LinkedIn may create the connection, but the quality of the conversation determines what happens next.
Venue: Amex Stadium, Village Way, Brighton, BN1 9BL
Date: Friday 28th August
Time:11am - 12pm (prior to the Members Meeting)
NB: This event is free for gdb Members and Non-Member Guests who have purchased a Members Meeting Guest Ticket.
click here to book via Eventbrite
Please note photography may take place at this event for marketing purposes, let a member of the gdb team know if you do not wish to be photographed.
